This simplified the sports digitization process for amateur sports organizers and broadcasters, allowing us to implement the digitization process for grassroots sports. In May 2021, we launched our Cloud Studio, which is an easy and cost-effective streaming solution that brings the premium features of a professional broadcasting studio to your regular smartphone. This led us to envision a platform that provides real-time, precise statistical insights and video data for grassroots sports. Initially, our focus was on evaluating IPL player performances, but we soon realized there needed to be a structured and transparent talent discovery process in grassroots sports across India. Yash Bhagwatkar, and I co-founded SportVot. On the journey of SportVot and the reason for its launch SportVot aims to become an end-to-end digital + physical sports platform that provides athletes with better visibility, and opportunities and creates a talent pathway that helps emerging talent take the next step in their careers. Providing the most convenient and affordable live sports streaming solution, SportVot has streamed over 40,000 sports matches so far, has featured over 200,000 athletes, and has gained over 100M in viewership. With strategic partnerships with industry leaders, SportVot looks to onboard up to 300k games in the next two years. The future roadmap involves creating our sports leagues or IPs which will help on building on the abundance of talent that is on SportVot. With more video acquisition we bring in more athletes on the platform and a bigger community, thus, resulting in better monetization. SportVot's target market involves onboarding sports bodies and associations bringing in thousands of matches in one go. BVL streams 492 matches in a season which is spread across six months, as you can see in the video how SportVot and the sheer innovation of the kids of Assam was the only way to make this happen. The biggest competitive advantage is seen in the story of the Brahmaputra volleyball league which is a grassroots volleyball league in Assam run by the former India captain Abhijit Bhattacharya. With regard to competition, SportVot is the most convenient and affordable option to livestream a sports match, providing access to people with little to no resources. Her focus has been on growing brand partnerships to help the domestic sports ecosystem grow as well as offer unique brand solutions for the brands to grow deeper into the grassroots of India via SportVot. Gupta is responsible for marketing, content, and content monetisation at SportVot. One is named EthKnits, a handicraft online boutique, and Nite Owls, a small digital marketing agency specializing in startups. She also had two other startups in the past. She has developed around 40+ brands including some marquee brands like Fortune Oil, Tata Foods, Imagica, etc. Gupta is a marketing and branding executive with around seven years of experience. chatted with SportVot co-founder Shubhangi Gupta wherein she spoke about the company’s journey, making grassroots-level sports accessible, and more. And the second revenue driver is of course through advertisements and sponsorships, which include monetisation of the video and player data. Users either stream independently or opt for the value-added service with professional camera assistance. Streaming subscriptions are purchased by organizers and clubs for using the streaming services. There are two primary revenue drivers for SportVot: the first is streaming subscriptions and value-added services. SportVot's target market is the 99 per cent of the sports matches that are not streamed, about 250k official sports tournaments that take place annually amounting to about five million matches in India alone. The SportVot studio lets one add TV grade graphics, automated advertisements, interactive commentary, create automated highlights, add replays all using your smartphone. SportVot enables streaming with the least amount of resources and provides a rich layer of tools that help you edit, analyze and share videos across channels. SportVot is a platform that provides an online channel to live stream sports games and help discover sports talent from the grassroots of India. This makes digitizing local games difficult and results in no visibility for local talent. A traditional broadcasting setup involves heavy investment in hardware, OB vans, and other resources. Live coverage of sports is expensive and extremely difficult. Mumbai: Over 99 per cent of sports games in the world have no form of coverage.
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